Parlor of Plum

How it was made

The original is a site where pink script 537px tall drifts slowly behind the page titles.

The script moves while the serif titles stay still, so the two do not collide.

On the first-screen slide, two photos tilt slightly in opposite directions and grow over 1.87 seconds. It feels like turning a page.

These values were measured from recorded frames and carried over. The 36 pages are solved with two colors and one accent color.

Text over photos passes through a translucent brown overlay. It stays readable regardless of photo brightness.

Key features

• Hero slide
• Project lightbox
• Password gate
• Load more · press kit

Where and how to use it

Suits studios where space and work photos are the proof of skill. Projects, columns, press and inquiry each get their own page.

Points to check

The strong decorative typeface has to fit the brand.